The Problem
Eliorah’s Hair & Body needs a online platform to present their products to their increasing customer base as the move on from initial market testing
Role: UX research and design, UI design.
Market and User Research, Data Analysis, UI/UX Design - wireframing, prototyping
Eliorah’s Hair & Body needs a online platform to present their products to their increasing customer base as the move on from initial market testing
Create a responsive e-commerce site that builds on the current branding for the company and makes it easy for customers to use.
This website design should make the process of finding and buying products easy and simple to use. Also keeping the language of the company in mind
As an SME, Eliorah has previously only done business directly with family, friends and select customers. It is essential for their expansion to make purchase easy for current customers and expand to attract other customers not in their immediate locale.
Ada is a fitness instructor who is cousins with the owner of Eliroah’s. As she is moving to another state, she needs a simple way to make orders from Eliorahs that do not cause eye strain as she cannot use computers for extended periods of time. She loves Eliorah’s products and talks about them to her friends.
The screen only shows a few elements at a time - requires too much scrolling
Entry points for flow not clear enough
Better layout overall
Cart summary page needs to be better laid out
The proposed design is good and in line with the brand’s look and feel and received praise from the owners. However, accessibility especially with respect to the colour scheme needs to be reconsidered. Phase 2 will focus on this after a proposed brand redesign has been completed.
The shopping experience is easy to complicate - trying to cater to every single possible customer need often results in a design that makes it difficult to navigate. A simple site - even if it seems too 'quiet' can be powerful in its reach when considered correctly.
Website Software
