Role: UX research and design, UI design.
Market and User Research, Data Analysis, UI/UX Design - wireframing, prototyping
The Apple Music app for Android does not currently have the option to buy merchandise from various artists.
Create a ‘Shop’ feature that integrates with the existing app architecture and can be used in as few steps as possible.
In Lagos, Nigeria, the concert/fan culture is young and still evolving - whatever solution for buying merch will need to be easy to access
As fan culture is evolving, it is important to build extend already established interaction platforms
Most participants were not keen on having to download a new app just to purchase items a few times a year
The solution needs to be direct and simple.
Tobiloba is a landscape architect who needs a simple way to order experience-enhancing merchandise from her favorite bands and musicians because She is a fan and wants to support them as they grow.
Getting access to merchandise from her favourite bands is annoying as she has to visit their individual websites to do so.
Chuma is very active in the Nigerian entertainment scene and frequently interacts with actors, musicians and other celebrities for work. He has a few favorite musicians but won't describe himself as a 'fan'. He would however like to show his support for and maintain good relationships with everyone he works with.
Getting access to merchandise means visiting different websites which can be time consuming.
The checkout process needs to be clearer
The app flow is not familiar to a number of users
Onboarding elements need to be added to help new users
Button states need to be indicated
The new design is much stronger visually and easier on the eyes while in use. The ‘Shop’ feature feels like it was always a part of the application and is something a lot of testers looked forward to seeing implemented.
Accessibility is easy to achieve if it is well considered at all stages of the design and research process. Small changes can have an impactful change and must not be overlooked in the big picture. Most importantly thorough research is vital to achieving a product that satisfies users.